The Softer Side of Retail (by Fayssoux)

On the one hand:  shares are hard to borrow, puts are very expensive, famous and aggressive hedge funds are heavily invested, this stock has squeezed many shorts.  On the other hand:  target consumers are under stress, competitive position has been deteriorating for a generation, valuation is tied in part to commercial real estate in an overstored America,  frequent management turnover, empty stores, questions about cash position, does not report same store sales regularly; big earnings announcement on November 19.  What do you do?