Daily Archives: May 12, 2013

The High Price Paid For Free

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The greatest problem facing many businesses today from the solo practitioner to the multinational conglomerate is the ever-increasing cost of “Free.” This dilemma is not isolated to a certain product offering. Nor, just a shipping issue. It’s far more encompassing.

Since this period now known as the “information age” began. Far too many of us tend to forget if this new “age” were a person, we would still classify it as being young enough to remain as a child on its parents health insurance. For all intents and purposes, it’s still in the development stage though it’s now viewed as been around forever. The iPhone® itself as of this writing would only be old enough to enter the first grade! (more…)