One of my favorite little books is called Hey Skinny! Great Advertisements from the Golden Age of Comic Books, which pretty much describes the contents exactly. It is a hodgepodge of cheesy ads from the mid 1940s to late 1950s for all manner of junk, and it’s eye-opening to see via these come-ons just how much has changed in merchandising. I thought I’d provide a sampling for your amusement, not edification.
First up is the “Lucky Grab Bag”, in which children would send in their precious cash in exchange for a bag of……….stuff. God only knows what stuff would come back, but I suspect it was whatever overstock items happened to be laying around the office……..ballpoint pens, sanitary napkins, swizzle sticks. I suspect an entire generation of kids learned the meaning of disappointment from the receipt of these parcels o’ crap.