We all believe in some form or another we’re marching to the beat of
our own drummer. Then for some reason the beat changes. Yet we don’t
notice. This could be just as confusing to your inner rhythms as trying
to dance hip hop style to a waltz. You may feel like your cutting it up,
but chances are you’ll find (to paraphrase Billy Idol): “You’re dancing
with yourself.”
Far too many start out in pursuit of a business or idea because they
believe they have something to contribute, or something to say. Then
little by little for some unexplained reasons they believe customers,
fans, or others no longer find them as unique, (or whatever word fits)
and they can’t understand why. I will assert it’s because they haven’t
noticed the drummer they were marching too has changed the beat. Yes
they’re still marching, but not in the same rhythm or cadence they began
with.
