Did you ever wonder how such a successful company as Dell Computers, with an entrenched strategic advantage, lost so badly to Apple? I’m about to give you an inside scoop. I worked for Dell from 2003-2007. This is my story from the inside.
I walked up to the front entrance of Dell Computers in Nashville, Tennessee. As I entered, I was ushered over to a side room in the lobby to sign some forms, and meet up with a small group of bright, young faces. After signing our forms, we walked to a security check point at the edge of the lobby to have our pictures taken and security badges created. Past the security check point, the lobby opened to a large dividing area that separates the two massive wings of the sales complex.
We took a left, and the scene opened up into a room of wall-to-wall rows of desks, computers, phones, and sales agents as far as the eye could see. My eyes lit up. My heart began to beat a bit quicker. I knew I could be great at this, and I wanted the chance to prove it. It was orientation day, and I was about to be unleashed on the public.(more…)