My Beef with Blue Apron

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Besides being a husband, father, blogger, and designer-of-new-things, I’m also a pretty decent cook. I do pretty much all the cooking at Chez Knight, and so I’m fairly acquainted with ingredients, food preparation, cooking techniques, and overall making happy eaters.

It’s therefore with special interest that I’ve been following Blue Apron, which went public last year to quite a bit of fanfare (and about which I’ve written a few times).

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Cutting the Apron Strings

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I’ve written more posts about Blue Apron (APRN) than just about any individual company, including this one from two years back (which was good enough to be published in the Silicon Valley Babble On book). Suffice it to say, I think my consistently grim posts were accurate, as the stock has – – in this obscenely, laughably, fake “market” – – still managed to hit new lifetime lows. It’s down 97% now.

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