Slope of Hope Blog Posts

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Kicked in the Spectacles

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To great fanfare, Snap, Inc. went public a little over a year ago, and in spite of the excitement over the IPO, the company has delivered a return of about negative 50% to those embraced the offering. Since then, the company has struggled to distinguish itself and get its stock hot again, but nothing has really worked so far.

The company introduced a line of sunglasses with the terribly inventive name “Spectacles“, but it was a bomb, and hundreds of thousands of them wound up unsold, probably left to rot in a public dump somewhere. Undaunted, the company has launched its follow-up product, not terribly inventively named “Spectacles 2.” Like its predecessor, it’s basically a way to film people in front of you with built-in cameras:

sunglasses (more…)