I’ve mentioned how “The Stadium Curse” absolutely doomed Sofi. I’ve got to say, however, that their business model, to my mind, seems to be totally wrecked at this point. As I understand it, their principal business was to acquire government-housed student loans and offer lower rates and longer payback periods to those with student debt. That works great in a 0% interest environment. Now, however, with (1) endlessly-extended forbearance periods for paying back government loans and (2) vastly higher interest rates, which makes the government fixed rates appealing again, I’d say Sofi is screwed (And I can’t imagine how many zillions they’ve spent on mailings, since at my house alone we have easily received solicitations from them on 40 different occasions).
