The Reaming of RIMM

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After hearing about Apple's not-that-surprising earnings blowout, I wondered what a ratio chart between Apple and Research in Motion (two of the four "horsemen" – remember those?) would look like. It's not pretty, unless you are an AAPL shareholder:

0719-aaplrimm

It calls to mind a long article I read last night about where RIMM went wrong. One of the points the article made was that – – aside from the fact that the founder was totally obsessed with buying a hockey team for two years instead of, say, focusing on the competition – – RIMM pretty much stinks at promoting itself outside North America. This is important, since Apple is now taking in an amazing two-thirds of sales from outside the U.S.!