The Paper Towel Market

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Those of us of a certain age will recall a frequent television commercial for paper towels illustrating how much more absorbent they were than the competition. They were described as “the quicker picker-upper“, and their absorbent qualities would be illustrated thusly:

It occurs to me that this is precisely the kind of market we are in right now. If bad news comes, sure, there might be a day or two of rumbling and hand-wringing, but it all gets absorbed, it all gets digested, and everyone moves on. Recent history has been just another example of this resilience. All the horror about a global trade war seems to have been shrugged off in a matter of three days.

The paper towel metaphor extends itself by an extra step, calling to mind everyone who has been making profits off the likes of Amazon, Netflix, and IQ lately……….Bounty.

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