My boy is doing so well financially, I decided it was time he establish a relationship at the private banking level. After all, there’s only so much I can do to advise him, and I’d like to get some professional financial guidance into his life. We thus had a meeting with the Chase team, got all squared away, and were handed some welcoming literature when we left.
Given the target market for Chase/JP Morgan Private Banking, you’d think these little booklets would have images for garrulous gentlemen sipping scotch, smoking cigars, and having a grand old rich man’s time.
Perhaps you are unacquainted with every website, every brochure, and every piece of collateral that is produced by every financial institution in the United States. Allow me to walk you through the images in these Private Banking booklets. I shall simply describe what I see without any editorializing or further comment.




