Slope of Hope Blog Posts

Slope initially began as a blog, so this is where most of the website’s content resides. Here we have tens of thousands of posts dating back over a decade. These are listed in reverse chronological order. Click on any category icon below to see posts tagged with that particular subject, or click on a word in the category cloud on the right side of the screen for more specific choices.

Cheap Or Inexpensive Phones: Does It Matter Anymore?

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These words are used routinely ad nauseam by many marketers. However, they truly do have different meanings. Especially when being used to describe a brand.

One organization might want potential customers to respond with a knee jerk impression of cheap as in costs little to buy. Another might want the exact opposite response. i.e., Cheaper than it usually sells for. (more…)