Slope initially began as a blog, so this is where most of the website’s content resides. Here we have tens of thousands of posts dating back over a decade. These are listed in reverse chronological order. Click on any category icon below to see posts tagged with that particular subject, or click on a word in the category cloud on the right side of the screen for more specific choices.
Yesterday, The Wall Street Journal dove head first into the deep end of the interactive social media swimming pool. During their FOMC pregame show, they punctually trotted out Johnny Waterboy Hilsenrath via SpreeCast, the sparkling new-media darling interactive webcast platform, to serve up another fresh jug of spiked reinvigorating Gatorade to his favorite NY Stock Market team. (more…)
Although I’m not quite sure what to dub us…………the Dynamic Duo? The Dream Team? I think I’ve settled on Batman and Throbbin’.
Most of you read my review of David Stockman’s Great Deformation last weekend. Our own beloved BDI goaded me into reading it (and I’m grateful he did), but BDI kicked it up a notch by reaching out to David Stockman to share the review with him. Lo and behold, I now find my review on his home page. I guess it’s a little odd to be star-struck by the Director of the OMB in Reagan’s White House, but I’m a child of the 80s, after all. Thank you, BDI!
With all the mayhem, chaos, and terror happening around the world, I guess it should come as no surprise that the most important things on the minds of Americuh are nekked pictures of famous people. The Jennifer Lawrence et. al. hack has been gobbling up the airwaves, and one glance at the CNN home page shows the relative amount of attention (tinted in yellow) it gets versus, say, 88 terrorists being captured (tinted in magenta).
Advertising and all it entails is a study in alchemy worth far more if unlocked than turning lead into gold if it can be repeated and applied successfully over and over again. You can only turn so much lead into gold until the gold would actually begin losing its value. (if it’s no longer rare its worth about as much as lead is it not?) However, if one could turn every advertising campaign into a world phenom pushing sales into the stratosphere no matter what the product or service, one might say that’s a process worth far more than the Sorcerer’s stone. Yet, what can turn a potentially golden opportunity into a lead balloon is advertising that not only misses the mark, it has the ability to sink a campaign faster than a stone thrown into the water. Hence, I give you today’s example – XM Sirius Radio™. (more…)
