Consumerism Plunges to New Depths

By -

OK, stop the world. I want to get off.

While thumbing through this Sunday's New York Times, I saw an advertisement for "The RL Gang", a video tale of a bunch of ethnically diverse little scamps dressed in extremely expensive clothes.

And in a world where a billion people can't get access to clean water on a daily basis, here's the beauty part – this is the first "shoppable storybook". That is, you can click on any of the little darlings in the story, buy the clothes they are wearing, and make Ralph Lauren even richer by giving him some of your money.

The entire premise makes me want to ralph.

0404-ralph