While somewhat painful (for bears, at least) to observe, the past four years have been, in some sectors, an easy-as-pie, buy-and-hold, any-first-grader-can-do-this bullfest. Look at the consumer staples ETF below. Place a ruler on your screen if you like. It just keeps going up. Steadily. Resolutely. Unfailingly.
I guess I was naive in underestimating how Americans love to buy crap and how they will never stop buying crap. Ever. Because it's what they are good at.