Great Moments in Contextual Advertising

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I was on Yahoo Finance this morning (I assure you, this is a not a common occurrence) and noticed a context-sensitive ad on the site from Merrill Lynch. I was puzzled, though, since it not only showed that GOOG was up (I thought it was down……..which, upon confirmation, it was) and its net change was 03.0. Again, that’s zero three dot zero. Merrill Lynch once again shows the same kind of excellence that drove them into receivership in the first place.