Priceline’s Wild Ride

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There aren’t many stocks one can name that were white-hot in the Internet bubble and are priced higher than they were back then. Amazon is clearly one, but so is one of the most peculiar success stories on the planet, Priceline. I don’t touch this thing with a ten-foot pole, mainly because it has gone ceaselessly higher ever since its nadir in 2003. I just thought it would be eye-opening to see a (squished) chart of its entire history from its IPO to present. In case you don’t yearn for a time machine yet, this will make you do so: PCLN is up 7400% over the past decade.