Slope of Hope Blog Posts

Slope initially began as a blog, so this is where most of the website’s content resides. Here we have tens of thousands of posts dating back over a decade. These are listed in reverse chronological order. Click on any category icon below to see posts tagged with that particular subject, or click on a word in the category cloud on the right side of the screen for more specific choices.

What’s In a Name?

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I think I’ve mentioned this before, but after 50,000 posts, I can never be sure: when I was in high school, our business class teacher told us that Coca Cola’s name alone – – nothing to do with the actual product itself being sold – – was worth as much as a billion dollars. We could hardly believe it, since the notion of something totally abstract as four letters being strung together as “Coke” being worth that much seemed unreal – – but that was a long time ago.