Attention, attention, business people of Earth – – – don’t make “one product” companies, at least if the product is physical, and especially if it’s going against some megacap. That goes for you, GoPro. That goes for you GoGo. And it definitely goes for FitBit, now at a 91% loss. You might as well start a company called Word Processing Corporation and go toe-to-toe with MIcrosoft.