I was in my local CVS, picking up a few items, and I passed by the entire row dedicated to greeting cards. There was the usual assortment of products that have been around for decades, such as those for birthdays, newborns, anniversaries, and to express sympathy.
There were also cards dedicated to completely concocted holidays that, seriously, no one but Hallmark cares about, such as “Sweetest Day”, whatever that is.
Regarding the card on the lower rack, which declares, “I had no idea what to get you for Sweetest Day“, I’ve got a suggestion or two, although neither of them are a $5 card from the pharmacy.
There was a new section, however, that surprised even me, and it’ll take you about half a second to figure out what it’s all about:
Yep. It’s a woke section. And that’s not a word I am ascribing to this product category. It says right there on the top row, second card: “Even the woke gotta rest up,” which is sporting the improper grammar and self-congratulations one might expect from such a collection.
Setting aside my puzzlement that anyone on the planet would actually choose to exchange their hard-earned cash for one of these atrocities, I decided to open up a couple of them to see what they said. I can tell you they were all quite verbose. Here’s just one side of one of the cards, which declares that “we” are:
- scared;
- angry;
- desirous of crying, screaming, and shutting the world out.
Just the sort of sunshine one might hope for when the postman drops off the mail, eh?
Here’s another……………
My melanin? My crown? I guess I’m not the target market for this particular product.
Honestly, does this help anyone anywhere? As crazy as things have become, it’s annoying to see that Hallmark has decided to embrace the culture wars in a shameless attempt to cash in on it.
Let’s just hope that when the revenue numbers flow back to Hallmark HQ in Kansas City, Missouri (widely heralded as ground zero of hard-left progressive movements) they decide to shutter the whole thing and focus on Sweetest Day instead.
