I think I’ve mentioned this before, but after 50,000 posts, I can never be sure: when I was in high school, our business class teacher told us that Coca Cola’s name alone – – nothing to do with the actual product itself being sold – – was worth as much as a billion dollars. We could hardly believe it, since the notion of something totally abstract as four letters being strung together as “Coke” being worth that much seemed unreal – – but that was a long time ago.
