I had a vague sense that magazines were slowly losing ad sales, but I had no idea it was this dramatic. During the Internet bubble, one magazine – – I think maybe Wired? – – got absolutely HUGE, approaching 400 pages, because of all the ads. It was insane. These days, a strong breeze would blow a copy of Wired away.
I did a little digging, and I mis-remembered. It wasn’t Wired that was thick, it was the (now dead) Red Herring:
