Some of you may recall that back in the 1970s, it was pretty much a cliché regarding China that “If we could just sell one Coke to every person over there…………” The thinking pretty much along the lines of:
- Gee willikers, there are a BILLION freakin’ people over there;
- The poor sumbitches don’t have access to our delicious Cola products;
- Think of all the MONEY we could make by selling this to them, particularly since they’d probably be incredibly excited to be enjoying something from America!
The zeitgeist to all of this was that the poor, bumbling Chinese would be lucky to have a Coke (and a smile) and we’d clean up. How ironic, then, what has actually transpired, and they are kicking OUR butt all over the economic globe. Anyway, here is an interesting overview of U.S. companies that went into China and failed, Coke be damned.
