Why I Shorted Aeropostale

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Earlier this month, I had a nice profit from Aeropostale. I covered, and it spent the next couple of weeks (circled below) noodling around. I re-shorted it yesterday for a couple of reasons;

(1) It had the makings of a huge, huge head and shoulders pattern;

(2) More importantly – and this is very "un-chartish" of me – it was just about the only maker/seller of clothes that wasn't soaring to the moon. Everything else – be it ANF, LTD, LULU – seemed to just lurch skyward. But Aeropostale must be out of favor amongst consumers, so I figured that anything this weak in the face of super-strong industry brethren must have real troubles.

I have, just as I did earlier this month, covered to take profits. But I daresay this stock could be in the single digits within a year's time.

0520-aro

Me and My ARO

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A little over a month ago, I did a post about Aeropostale called A Matter of Perspective. The main point of the post was that just because a chart’s price was near the bottom of the graph doesn’t mean the price can’t go lower. Well, now that ARO has posted its “pitiful results”, the stock is slumping 12% after hours, and I imagine a year from now it will be much, much lower. I’ve marked an arrow on ARO to show where it’s trading right now. Firm support is at $0.00. (more…)