Clorox Gets Wiped

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As a public company, Clorox has generated large, consistent returns for its shareholders for decades. When Covid hit, the stock went into overdrive, because everyone on the planet was rushing around wiping this, cleaning that, and scrubbing the other thing.

Well, the thrill of cleaning is gone (and pantries are packed to the brim with Clorox supplies), and its has reflected that fact in the CLX chart. Over the past year, Clorox has lost a full ONE THIRD of its market gap, when today being a particularly bad day.

Looking at the multi-decade view, you can see how the stock has otherwise been a Home Depot-level of excellence. Whether the trendline breaks for good or not remains to be seen, but for REALLY long-term investors, CLX might be an opportunity at these depressed levels.