The Facebook Effect

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Nothing conjures up visions of grandeur today faster than anything related to social media. No not0330-fb using it, that’s for the uninformed.  The real place one wants to focus their eyeballs is in the mad rush to develop something that sounds as if it can make money. then, don’t try selling it to users first. No, first things first. Sell it to the most highly coveted customers known in tech today: the investors.

Get this group on board first and customers be damned for we’re talking cha-ching here. Actual customers or users are secondary to today’s silicon valley mindset. You just need the “story” of users or customers to sell the idea first, not the other way around. (more…)