Slope of Hope Blog Posts

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A New Euphemism

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When I was in Seattle, I thumbed through their local real estate magazines, and I noticed on several ads a euphemism I hadn’t seen in San Francisco Bay Area: the use of the word “better” instead of “older”. For instance, when promoting housing tracts specifically for retirees, instead of saying “For people 55 or older” they would say “For people 55 or better.” This appeared in several places from completely unrelated outfits.