Slope of Hope Blog Posts

Slope initially began as a blog, so this is where most of the website’s content resides. Here we have tens of thousands of posts dating back over a decade. These are listed in reverse chronological order. Click on any category icon below to see posts tagged with that particular subject, or click on a word in the category cloud on the right side of the screen for more specific choices.

Marketing Moronicism

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I went to a Jesuit college, and I excelled at philosophy and religious studies. I naively decided to get a major in marketing, which in retrospect I consider idiotic. Unless you are entering a profession involving something that puts people at risk (engineering, medicine, etc.) my view is that college is a place to learn to think, not to learn a vocation. My marketing degree was an utter and complete waste of time. (Although I graduated in only 2 1/2 years, since I was eager to get working).

I was reminded of this when I read about a marketing success for a cereal named Shreddies. This is not sold in the U.S., but instead is in Canada, New Zealand, and Britain. Shreddies was your basic shredded wheat cereal, much like any Mini Wheats you’d find in America, but it was an old, stodgy brand. (more…)

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