In the beginning, Facebook connected the world. It brought new hope for humanity and individual, human connections. But the dark, underbelly of the Facebook Beast would be revealed in an unprecedented and extraordinarily jarring manner. A soulless serpent would slither in, unnoticed, and disrupt the otherwise innocent processes, effectively co-opting, undermining and exploiting the intended use of the “gift” Facebook had bestowed upon us, for darker, more nefarious purposes.

Hmmm… that sounds vaguely familiar.

Okay, there’s the requisite melodramatic opening scene that effectively outlines and condenses the evolutionary story and subsequent disruption of the Mother of all Social Media platforms. Fast forward to today, and we have an out of control, unmanageable behemoth of a company, whose right hand still doesn’t know what its left hand is doing. Although, to its credit… it’s trying. But it’s too little, too late. Users are dropping like flies in the haze of a media pest spray discharge. And, distrust of the platform in light of its many convoluted tools and rules, is rampant. Suddenly, the household name of Facebook, has become a household scourge.

However, Facebook continues to espouse the virtues and benefits of its life-changing, relationship-forging platform that started it all. Ah, Facebook… the originator of the great Social Medial Experiment. We were the first. Trust us. We’re trying… really. (more…)