The Softer Side of Retail (by Fayssoux)

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On the one hand:  shares
are hard to borrow, puts are very expensive, famous and aggressive hedge funds are heavily invested,
this stock has squeezed many shorts.  On the
other hand:  target consumers are under
stress, competitive position has been deteriorating for a generation, valuation is
tied in part to commercial real estate in an overstored America,  frequent management turnover, empty stores, questions about cash position, does not report same store sales regularly;
big earnings announcement on November 19. 
What do you do?