The headline sounds like it should be said by some aging disc jockey
on a classic hits station. However it’s probably the newest phenom that
Google® itself never envisioned happening to them. After all, if you’re
the crowned ruler of the algorithm machine (some might call it more of a
monster) then you never think the robots can turn on you.
But these bots don’t belong to the Google kingdom, nor do they answer
to their servers. Just like Google, they can’t be reached by phone or
seemingly anything else if you disagree with what they’re doing – or
what they’ve done. Regardless if it cost you money, time, reputation, or
business disruption.